Mission Statement
Rothschild Broadcasting LLC, 93.9 KRLT–FM is committed to the development of Triangular Partnerships to foster the growth of (1) Local Media (2) Commercial Businesses and (3) The Community. Rothschild Broadcasting LLC will strive to achieve this through solid working relationships built on a strong foundation, creating a positive image in the public eye and making a difference in the communities we serve.
93.9 KRLT-FM
The Local springboard for Rothschild Broadcasting LLC is 93.9 KRLT–FM. Licensed to South Lake Tahoe, California. KRLT–FM is a FCC licensed and regulated radio station with a signal that reaches the cities and towns around Lake Tahoe in California and Nevada. The city of South Lake Tahoe, CA is the most populous area around Lake Tahoe with a population of 21,300 year round residents as of the 2020 census.
The total population can reach 300,000 on peak days with about 15 million people visiting Lake Tahoe each year.
93.9 KRLT-FM Format & Demographic
Rothschild Broadcasting LLC prides itself with being a local and extremely community oriented commercial radio station company. KRLT–FM will have a unique music format called in the music industry “Triple A” which stands for “Adult Album Airplay”. This format blends music from different genres and decades, as well as playing deeper cuts rarely heard on commercial terrestrial radio stations. KRLT will be also committed to breaking new music and playing local artists.
The KRLT format listener is generally 25 years of age or older. The “Triple A” format has been proven to be equally divided between male and female listeners, with its core audience including the “Baby Boomer”. Rothschild Broadcasting LLC believes in catering to both locals and tourists with mutual enthusiasm.
Rothschild Broadcasting LLC/KRLT-FM, Po Box 14256, South Lake Tahoe, CA 96151 Studio Location, 2540 Lake Tahoe Blvd., #10, South Lake Tahoe, CA